Why Short Form Video is Dominating the Market and Why You Need Into Implement it in Your Marketing Strategy
It's no doubt that short form videos have become a marketing phenomenon within the past few years. While posting photos on social media used to be the most popular format to share content or promote your business, we can take TikTok, an app that gained traction extremely fast while pushing video content only, as a testament as to how short form video clearly has taken the cake when it comes to current relativity among users and customers. Let's dive into why this is the case.
One of the main reasons short form videos have snowballed in popularity is due to the attention span of app users. These apps such as TikTok, Instagram, and Youtube are designed to keep users on as long as possible, and over the past few years they have realized that a successful way in doing so is by pushing short form content to the forefront of their audiences. Take it from Adam Mosseri, Head of Instagram, "We're no longer just a photo sharing app...People are looking to be entertained, and short form video is where the growth is.".
While utilizing any type of videos for marketing, we should always keep the three-second rule in mind. Whatever content you are putting out should catch the eye of your viewers within the first three seconds to persuade them to continue watching the video. This is essentially what Instagram, TikTok, and Youtube have in mind while pushing short form content. They know that with our short attention spans and our attraction to instant gratification we should quickly be able to discover whether or not we like a video; if we don't its just one simple scroll to the next, if we do the video typically won't take more then 30 seconds to get through and then onto the next. The flow of this dynamic keep users engaged over long periods of time and to our benefit as businesses owners, keeps our audience more captivated with our brand. Considering how much content consumption occurs in our day and age, on these apps and on our mobile devices as opposed to other mediums, gives us a compelling argument as to why we should take advantage of short form videos as a key marketing strategy.
To take a deeper look at how the algorithm works on Instagram specifically, take a look at this link.
The opportunities of short form video content creation are endless. Today our culture loves to witness the 'why' and 'how' behind entrepreneurship. Making a simple 'day-in-the-life of a ______' video or a 'behind-the-scenes' video can help attract your target audience and bring authenticity to your brand. These are just a couple of examples that are proven to be simple to make and if you hit the ground running with the right audience could even cause you to go viral. If you're not completely convinced of implementing short form video content as a marketing strategy due to the time and attention it may take you, consider hiring a professional videographer to help creatively direct, capture, and edit the content for you so that you can stick to the aspects of your business that you do best and enjoy the most. It's no doubt that doing so will take your business to new heights and set you apart from your competitors. For more short form video branding content inspiration go to @tmartinivisuals on Instagram. If you'd like to chat about ways we can use video to market your business specifically, click the button below.
