Why Is Hiring a Videographer For Brand Marketing a Must?

Today we are going on a journey where the power of visuals meets the essence of brand identity. In a world driven by digital experiences, the art of telling the story of your business finds a compelling ally in videography; there's nothing quite like it. Sure, photos will never go out of style, but motion picture tells brand narratives in a unique way, a way that is in high demand to most consumers in todays day and age. "A study by Cisco predicts that in 2023, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.", (Cisco, Consumer Highlights), giving us all the reason to dive into using it as our most common marketing tactic. We will touch on several topics such as building consumer trust, increasing social media and website engagement, and the return of investment. Let's get into it.

Through the lens of a professional videographer your brand gains depth and authenticity, accomplishing the crucial task of forming a genuine connection with your audience. "According to a survey by Animoto, 73% of consumers are more likely to make a purchase after watching a branded video that explains a product or service."( VWO Blog, 6 Types of Marketing Videos to Increase Your eCommerce Conversions). People want to know what they're buying and who they are buying it from. During directed video sessions with a professional videographer it is a common key to dive into the "why" narrative of the business owner, helping us understand where the business is trying to go and what fuels it. We continue on by making that the blanket of the video as we dive deeper in depth of the specific product or service being offered. Specific ways I like to do this is by dedicating a session (whether it be over the phone or in person) to simply get to know my client. Ask questions like, "Why did you start this business?", "Where do you see it going and why do you have these goals?", "What initially inspired the product or service?", and "Who do you want this product/service to impact most?". Then, as we dive into filming, I love incorporating interview segments to get footage of the face of the brand, and let the audience feel connected to the one the they are buying from. Next we dive into the cinematic shots, and details of product's or services that are available to their customers. People want to feel understood and as if they can resonate with the company they are purchasing from on a deeper level. Videography is a key avenue to building that trust with your customers and devloping inspiration by what you offer.

As most modern day business owners may have gathered, more views via social media and google can increase your success tremendously. "Pages with videos are 53 times more likely to rank on Google’s first page.", as reported by Bright Edge on SEO Blog, and "Social Media Examiner found that social media posts with videos attract 48% more views, creating a more engaging platform for potential customers."(Social Media Examiner, How To Get More Social Media Engagement). There are several ways to implement videography on your social media platforms the most popular and beneficial being vertical videos. Vertical videos have grown seriously popular over the last few years, and are used most frequently on Tik Tok, and Instagram. Vertical videos are naturally suited for mobile devices, aligning seamlessly with the way users hold and interact with their smartphones. Given that the majority of Instagram users access the platform via mobile, vertical videos provide a more immersive and user-friendly experience. A report by Thrive Agency, highlighted that, "social videos generate 1,200% more shares than text and images combined."(Thrive, Are Consumers More Likely to Buy After Watching a Video). That being said, if you utilize this format efficiently and strategically you will see significant growth on both Instagram and Tik Tok. That being said it can get pretty time consuming to do so, and running out of content to post is a problem most business owners frequently face, that is why I offer packages strictly for vertical video content to use of your social media. I love when clients of mine book these packages because it's very laid back filming and it can be of ANYTHING. Think behind the scenes, product videos, mini interviews, day in the life, and event, the opportunities are endless. Hiring a professional videographer can cut out time and introduce creative ideas to showcase on your social media and website platforms, causing more traffic and eventually more sales which leads me to my next point, return of investment.

"A survey by Wyzol revealed that 87% of businesses using video marketing found a positive return on investment."(Wyzol, 10 Video Marketing Stats That Will Blow Your Mind). This statistic is proof of professional videography resulting in happy brands. In essence, the blog underscores the pivotal role of videography in contemporary business marketing strategies. Through the lens of professional videographers, brands can establish profound connections with their audience, leveraging the emotional depth and narrative richness inherent in video storytelling. Along with this, the stats tell a compelling story, videos are social media magnets, getting shared 1,200% more, and having them on your website gives you a whopping 53 times better chance to score high on Google. Oh, and almost 9 out of 10 businesses swear by the positive return on investment from diving into the world of videos. Long story short, videography isn't just a trend; it's a strategic move that elevates your brand narrative and pays off in the marketing arena. Send over an inquiry and let's chat about how we can implement videography into your brand presence. See you next time!