The Strategy Behind How Brands like Sitka and Yeti Use Videography for Marketing

If you're like me, born and raised in the North West, you may appreciate the products and gear that travel with you without fail throughout every outdoor experience. Sitka and Yeti are two brands that come to mind when I think of useful and impactful gear for all of our camping adventures, hunting excursions, and hikes throughout our beloved forests. Throughout the online shopping experience with these brands you will discover a series of different videos that aim to draw you deeper into what these brands really are and who they aim to serve. These two videos, "Sam" by Yeti and "Say When" by Sitka, are my favorite examples of this. As you watch these videos, notice how the beautifully crafted storytelling of the footage makes you feel and sparks further interest in the brand itself.

What's so cool is that these videos are often times less about the specific product or "thing" and more about the experience you may have while using them. Brands that implement this form of marketing are taking part in a unique and special strategy to connect with their audience. It reflects our ethos and invites us to imagine the feeling we can experience or a moment we could take part in by engaging with this brand. That is the power of video marketing. Videography forces you to learn more, see more, and feel more. As a businesses owner that should be the goal within marketing strategy, to provide some sort of enhancement to the lives of others and to cultivate a deeper understanding of something that's important to us.

When we work together to create videos to market your brand I aim to hang on the edge of a feeling, and stretch that feeling throughout the entirety of the video to allow your audience to be left with more than what most generic marketing videos leave you with. A feeling and vision that sticks with them throughout their experiences of life. Your brand is more than just a thing-it's a reflection of you, your gifts, what you find meaningful in this life. Videography can help you showcase this.